Customer relationship management
The entire flow of the relationship with the customer is viewed in an integrated way.
Every moment of contact with the company is in fact important for maximizing customer satisfaction and the consequent short and medium-long term commercial return. The continuous contact, the analysis of immediate needs, and the anticipation of future ones allows you to build loyalty and maintain the assets of actual customers.
A coherent and customized communication on specific customer clusters allows to increase the frequency and quality of purchases. The efficient management of one-to-one actions reduces the dispersion of marketing investments.
The implementation of the CRM strategy requires up-to-date technological tools for data mapping, the processing of statistics, the construction of targeted active actions, up to the automation of the same. Even more important is the “human factor”, the ability to listen, understand and empathize with the customer: this has always been the key to the success of the projects managed by Attitude in the various business units.