The in-house contact centre is now used in many different projects, from spending simulations in the payment systems sector to the propensity to buy action in the mobility sector.
Used during the appointment setting phase and associated with the strategic profiling of the target, the contact centre is a strategic element for creating an effective sales marketing project, as it is a predictor of the future performance of the customers that will be acquired.
Used during the quality check phase, it provides a range of useful information for the fine-tuning of acquisition projects in order to optimise the KPI.
It is strategic in supporting digital marketing projects to increase the conversion rate.
In teleselling mode, both in digital and traditional marketing projects, it allows the immediate conversion of hot leads, bringing an immediate and real advantage to the customer experience.