Vision, mission and our values

ABOUT US

Vision, mission
and our values

LEADER IN Marketing STRATEGIES

Attitude is an Italian company specialised in development of marketing strategies, digital marketing and outsourcing B2B and B2C sales networks.

The company was founded in 2007, on the initiative of Gennaro Tella, under the name Altair Srl. The current name came about after a series of acquisitions and significant growth opportunities for the company outside the regional borders. Today, Attitude has a presence in 19 regions across the country, either as new branches or sales teams.

Attitude has always seen technological innovation as a way to meet customer needs. In a world that is changing so quickly, we deeply believe that the most important asset are people. Everyone in the company can make a difference and express one’s self at the best thus creating a positive environment.

Sustainability, training, and innovation are the central challenges we are committed to working on every day.

OUR MISSION AND VALUES

Our mission is to consult our partners to identify the key drivers of their business results, to validate their marketing strategies and build new plans to further grow their customer acquisition.

We have been innovators in our field from the very beginning, introducing a data-driven approach in our industry.

This is a marketing approach based on objective facts, guided entirely by data, not personal perceptions. This is a strategic move that can bring data culture to all levels of a company. Today, companies and managers need information that allows them to foresee future business trends.
Having accurate, up-to-date, relevant data available is essential.

It is important to identify at the early stage of a project key data, to analyse them systematically in order to implement integrated acquisition strategies across the various distribution channels.
We have always believed in Multichannel Marketing, integrating direct and indirect communication channels, websites, retail shops, direct mail and field sales force.

In this complex multichannel environment, it is increasingly difficult to identify the most effective sales approach, business partners, touchpoints that contribute to quality conversions and sales.

WE HAVE THE ATTITUDE TO MAKE A DIFFERENCE

TAKING CARE OF EMPLOYEE WELLBEING, TODAY'S CHALLENGE FOR TOMORROW'S BUSINESSES

For Attitude, welfare is one of the main tools for generating a positive corporate climate based on inclusiveness and equal opportunities, based on a healthy balance between the employees’ work and their private lives.

WE FALL IN LOVE WITH THE NUMBERS

With more than 10 years experience of big data, we can set up strategic acquisition campaigns strongly oriented towards achieving their objectives. Numbers and data form the compass that allows us to orient ourselves in the market, to monitor the effectiveness of our actions, to measure the performance we have achieved.

ATTITUDE INSPIRES ATTITUDE

What we do or don’t do rarely depends on our skills and abilities. It almost always depends on our beliefs about who we are.
At Attitude, we are constantly working on mental attitude as a proactive driver of activity. One of our beliefs is that competence is the muscle, and attitude is the mind.

THE PROTAGONISTS OF OUR SUCCESS

OUR STRENGTH IS IN THE NUMBERS

Active agents

900 throughout Italy

Training

750 hours a year

Locations

1 headquarters
5 operational facilities

New businesses created
for partners

220.000

Telephone contacts

4.500 per day

Apples eaten

110 per week

Weddings and births celebrated

62
currently being updated

Rooms with natural light

100%